Our Team
Our team for 2024 brings over 35 years experience in professional watersports coaching and boating operations.
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Have an interest in joining our team? Visit our Join the Team page!
Sim Davis
TrickSwitch Owner and Coach
With 36 years of personal watersports experience and over 23 years of professional experience in the boating and watersports industry, my knowledge has allowed me to give world class instruction for any student. From professional wakeboarding, skiing, and wake surf coaching to boat building, boat sales, detailing, and retail, I've honed my expertise across various facets of the industry. My passion extends beyond the water; I've also actively contributed to events, staff training, and provided business counsel to both new ventures and established operations.
My career has spanned continents, taking me from the lakes and rivers of Australia to the pristine waters of British Columbia, Ontario, the United States, and the Caribbean. These global experiences have not only enriched my skill set but also cultivated an extensive professional network poised to benefit any endeavor, particularly as it navigates future growth.
Starting TrickSwitch has enabled me to take every skill I've learned and develop a program that I know works. I hope to showcase that with every minute I spend with my students.
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Contact:
Canada/US: +1 604 203 8585
Australia: +61 455 686 524
Email: info@trickswitch.com
Jake Lamb
TrickSwitch Okanagan Owner and Coach
With over eight years of coaching experience spanning from beginners to advanced levels, I'm passionate about helping individuals unlock their full potential in water sports. My journey in the industry has taken me to various destinations, where I've had the privilege of honing my skills and expertise.
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For the past six years, I served as the General Manager at Muskoka Wake, where I had the opportunity to lead and innovate in the water sports. My time there allowed me to develop a deep understanding of the industry, as well as cultivate strong leadership and management abilities.
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My expertise extends from wakeboarding, wake surfing and skiing to the realm of foiling and e-foils. I had the unique opportunity to manage Fly TCI in Turks and Caicos, a foil company where I garnered extensive knowledge and practical experience. Whether it’s learning to how to get up on a board to mastering the intricacies of maneuvering or understanding the technical aspects, I'm dedicated to sharing my insights and insights with others.
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As I continue on my journey, I am committed to fostering a community of enthusiasts and learners, where everyone can thrive and experience the joy of being on the water. With a blend of coaching prowess, industry expertise, and a passion for adventure, I look forward to sharing my love for water sports with others and inspiring them to reach new heights.
Contact:
Canada/US: +1 905 921 9401
Email: jake@trickswitch.com
Mackayla Petrie
TrickSwitch Okanagan Senior Coach and Administration Manager
With five years of coaching experience under my belt, coupled with a rich background as a retired national team wakeboarder, I bring a wealth of knowledge and passion to the world of water sports.
Having competed in international wakeboarding competitions across the globe, I've experienced firsthand the thrill of pushing boundaries and achieving success in the water. These experiences have not only shaped me as an athlete but have also instilled in me a deep appreciation for the sport and its community.
After years of competing at the highest levels, I made the decision to take a step back from my role as an athlete to pursue a degree in sport management. This transition allowed me to gain a comprehensive understanding of the industry from a different perspective, equipping me with valuable insights into the business side of sports.
Now, as I embark on the next chapter of my journey, I am passionate about giving back to the sport that has given me so much. As a coach, my goal is to inspire and mentor the next generation of athletes, empowering them to reach their full potential both on and off the water.
I firmly believe that water sports occupy a unique and special place in the sports industry, offering individuals of all ages and backgrounds the opportunity to connect with nature, challenge themselves, and experience the thrill of adrenaline-fueled excitement. Moving forward, I am committed to fostering growth and development within the Canadian water sports industry, advocating for inclusivity, accessibility, and innovation every step of the way. Together, let's make waves and create a brighter future for water sports in Canada.